self serve advertising platform make it possible for any web publisher to allow potential advertising customers to evaluate, buy and publish ads on their web pages without their intervention. It’s like placing an ad-vending machine on your web pages, allowing who wants to advertise there to do so with the minimum fuss and the maximum speed.
you will find which are the best self-serve advertising platforms out there and how to choose the best one for your needs.

Self-serve advertising platforms allow you to maintain total control over your ad inventory, pricing, and, if you want, on providing your final approval on each and every ad submitted and paid for publication on your site.
Ad inventory: You select specific areas of your website where you want to display advertisements and then select the type of ad that is most appropriate or profitable for that area. Moreover, if you already have your own ads, you can upload and use them to save time.
Also, here are the specific selection criteria I have used to compare all of the self-serve advertising platforms included in this guide:Ad pricing commission: Fees that the ad platform provider keeps from each ad sale.Ad pricing flexibility: Ad price independence – you decideGraphic ad builder: Visual editor that allows your advertising customers to build and customize new ads.Supported ad units: Ad formats supported.Ad scheduling: Adjustable time slots that allow you to set ad displayopportunities and offers over specific time slots.Ad Tracking: Analytical data to monitor the performance of your ad inventory.Ad approval notice: Email notification to approve / reject a new ad.Ad marketplace: Inclusion inside ad provider directory or marketplace which provides greater visibility of your ad spaces to potential advertisers.

Find out more inside this self serve advertising platform guide.